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01 September 2021

Call4Circular Packaging

In the global scenario, plastics have become ubiquitous and packaging makes up a large part of them given their incredible properties and competitive costs. In the last 50 years, the quantity of plastic materials produced has increased exponentially, but the underlying linear system generates negative environmental and economic impacts. 

Based on the Circular Economy principles, the European strategies for the bioeconomy and plastics provide key transformative guidelines to guide the circular transformation of this sector: 

  • Implement circular business models (such as reuse) 
  • Improve recycling technologies 
  • Foster re-design and materials innovation, replace less common plastics (eg EPS, PVC and PS) and scale biodegradable and compostable biopolymers 

According to these European strategies the Call4Circular Packaging - The value of vegetal fibers is born for Ecopack. It is the circular open innovation project created by the Circular Economy Lab - an initiative of Intesa Sanpaolo Innovation Center and Cariplo Factory. 

Call4Circular Packaging - The value of vegetal fibers aims to identify innovative materials in vegetable fibers. The goal is to replace vergin plastic packaging and containers used in the food sector.