Call4Circular x Greenthesis: Innovation at the Core

The Call4Circular x Greenthesis | Innovation for Environmental Services project, developed by the Circular Economy Lab for Greenthesis, aims to promote circular solutions in environmental services. This initiative targets innovative startups and SMEs, with the goal of optimizing resource life cycles, reducing waste, and encouraging regenerative business models. Backed by a solid network of partners and resources, Call4Circular serves as a catalyst for innovation in the circular economy, aligning with the global transition to ecological sustainability.

With 111 applications received from various countries, Call4Circular focused on four key areas identified by Greenthesis:

Material Recovery: Recovery of critical materials such as hard-to-recycle plastics and biomass.
Water: Management of water resources and pollutant treatment.
Energy & Environment: Clean energy production and reduction of environmental impact.
AI & Digital: Artificial intelligence and digitalization technologies to enhance operational efficiency.

Following a rigorous scouting and evaluation phase, the most promising projects were invited to the Selection Day held on October 28th. During this event, startups and SMEs had the opportunity to present their solutions and explore potential technological, commercial, and entrepreneurial synergies with the Greenthesis Group.

[Photo Gallery Event]

**The Ecomondo Stage**

The presentation of **Call4Circular x Greenthesis | Innovation for Environmental Services** at Ecomondo, the leading international fair for the green and circular economy, was a significant moment of visibility for the project. Ecomondo, a meeting place for companies, policymakers, and stakeholders, connected key elements of European environmental policies, highlighting the importance of ecological transition and sustainable innovation.

The Interview: The Value of Call4Circular x Greenthesis for the Group

To conclude the initiative, we interviewed Roberto Zocchi, CBO for New Technologies and Renewable Energy at Greenthesis Group, to delve into the values and objectives of Call4Circular.

What value does Greenthesis aim to create through Call4Circular?

"With this initiative, we aim to drive the development of technological solutions that enhance resource life cycles. Reducing waste and fostering regenerative models are our primary objectives, strengthening our leadership in sustainable waste management and environmental remediation."

How do startups influence Greenthesis' approach?

"Collaborating with startups allows us to integrate fresh perspectives and emerging technologies, accelerating the transition to more innovative and resilient models. This is essential for maintaining a sustainable and competitive vision in the long term."

How does the Circular Economy Lab contribute to the project?

"Our partnership with the Circular Economy Lab provides us with access to experts and advanced resources, enabling us to develop innovative solutions and create networking opportunities that accelerate the scalability of selected projects."

What potential do long-term collaborations offer?

"Partnerships with startups can evolve into strategic collaborations. For young companies, it is an opportunity to access resources and expertise; for us, it means integrating innovative solutions into our processes, generating shared value and strengthening our market position."